Job Title: Digital Designer
Reports To: VP of Retail Sales and Marketing
Summary:
The Digital Designer is responsible for designing and executing all digital and print assets in adherence to brand guidelines. The Digital Designer will partner with VP of Marketing, CEO and the Ecomm & Marketing Associate to create assets for Ecomm, Retail, Social, PR and Wholesale teams that translate the brand identity, create excitement and assist in meeting sales goals.
This is a full time position, based in our Brooklyn, NY office 4 days a week with 1 day WFH.
Salary $75-$85k (depending on experience).
Essential Functions:
- Develop and design high-quality still, motion, and gif assets for the brand website, email, social, paid media, catalog, OOH, and other marketing channels.
- Collaborate with VP of Marketing, Ecomm + Creative Services team to translate the seasonal marketing calendar into monthly, weekly and daily visual stories across all touchpoints.
- Develop and maintain design systems, creative briefs, guidelines, toolkits, and graphic treatments, ensuring consistency across all digital and physical touchpoints. - Build weekly email marketing messages, from graphic assets to the templates in ESP, using an understanding of best practices, industry comps and brand guidelines and selling data.
- Partner closely with the Ecomm team to conceptualize and create a compelling customer journey and user experience across all layers of the brand website. - Creatively ideate new designs, layouts, templates for campaign newsletters, launch emails, and organic/paid social.
- Support with print production and liaise with external vendors to ensure the quality and accuracy of print deliverables.
- Perform ad hoc retouching, editing, and color-correcting where necessary to ensure all visuals meet brand standards and product accuracy.
- Provide cross-functional asset production support on a seasonal basis to the Wholesale, Events, PR, and Retail teams
- Stay current on emerging trends in advertising, digital design, publications, brand launches, creative agency output, and 360 marketing campaigns.
Requirements:
- 3+ years of hands-on graphic design experience
- Expert in design tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Google Suite (Docs, Sheets, Slides, Forms)
- Proficient in Klaviyo (or similar ESP), Premier Pro, After Effects, Frame.io, and/or other video editing software
- Familiarity with Figma, Klaviyo, Shopify+, and HTML is a plus
- Interest in fashion and understanding of the brand’s positioning within the fashion world.
- Show enthusiasm and passion for the brand and its customers
- Ability to think creatively, conceptually, and strategically about the business with a problem-solving mentality
- Able to prioritize, set deadlines and execute multiple activities or projects while working in a fast-paced environment. Proactively work toward goals and communicate progress - Proven ability of strong interpersonal, written and verbal communication skills - Ability to balance attention to detail with a global view of brand presentation - Ability to work independently while working within a team environment - Adaptable to changing priorities with an ability to ask clarifying questions and communicate need for support
- Professional, positive, energetic, and “can do” attitude
- Must have employment authorization to work lawfully in the United States.
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