Job Description

Job Description

Job Description

Salary: $120,000 - $140,000

Job Title: Director of Growth Marketing and Demand Generation

Location: North Charleston, SC (Hybrid)

Employment Type: Full-Time, Direct Hire

Salary Range: $120,000 $140,000

Schedule: MondayFriday, 8:00 AM 5:00 PM

About the Role:

We are seeking a strategic and results-oriented Director of Growth Marketing and Demand Generation to lead the development and execution of a high-impact marketing program focused on performance, scalability, and measurable growth. The ideal candidate brings a strong command of both digital and traditional marketing channels including direct mail, paid social (e.g., Facebook ads), and grassroots efforts such as door-to-door outreach and understands how to generate demand efficiently and effectively in a competitive market.

Key Responsibilities:

• Own and optimize the full marketing funnel, with a strong focus on both digital (SEO/PPC) and direct-response tactics like Facebook ads, mailers, and boots-on-the-ground efforts.
• Manage $50K$70K in monthly ad spend with precision, ensuring positive ROI and consistent weekly lead volume (target: 90+ leads/week).
• Lead contract negotiations with ad vendors and media buyers to maximize spend efficiency.
• Analyze performance metrics using tools like Google Analytics, SEMRush, and Ahrefs to identify growth opportunities.
• Develop and manage high-performing teams and vendor partners to execute marketing initiatives.
• Report on KPIs and adapt strategies to ensure lead targets are met in an ever-evolving market.

What Were Looking For:

• 10+ years of marketing experience with a strong track record in demand generation.
• At least 3 years in a fast-paced agency environment with hands-on digital strategy execution.
• Proven experience managing six-figure annual ad budgets, especially in direct-to-consumer environments.
• 5+ years of experience negotiating advertising and vendor contracts.
• Deep knowledge of SEO, PPC, Google Ads, and CRM/Marketing Automation tools.
• Google Analytics certification and data-driven decision-making skills.
• Bachelor's degree in Marketing or related field.

Bonus Points For:

• Experience in home services, construction, or niche B2C industries.
• Background in marketing for trades.
• Leadership experience in a high-growth or scaling company.

Why This Role?

This isnt a set it and forget it marketing job. Its for someone who wants to roll up their sleeves and drive meaningful business outcomes with grit and creativity. Youll be joining a tight-knit, entrepreneurial team that values accountability, innovation, and decisive action. The company is growing fast and this role has a direct path toward VP-level leadership.

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