Job Description

Assouline is the first luxury brand in the world that uses books as a medium. For the past fifteen years, Assouline Publishing has created fine illustrated books dedicated to fashion, photography, art and design. Renowned for our highly original graphic concept, Assouline books are work software art that capture culture and bring it to life. The spirit and savior faire of these works have contributed to the creation of a unique and eclectic, chic, and elegant brand that is immediately identifiable. Today, Assouline publications', special editions, and gift items can be found around the globe.

The Director of Digital Content is responsible for supporting the development and executing the digital content strategy to enhance brand visibility and engagement across all digital platforms. This role involves leading a team of Social Media Manager, and Digital Editor to produce high-quality, relevant, and compelling content that resonates with audiences. The Director will collaborate with cross-functional teams to ensure alignment with overall business objectives and to leverage analytics and insights to optimize content performance. Key responsibilities include overseeing the content calendar and ensuring adherence to brand guidelines and voice. Strong leadership, creativity, and communication skills are essential for driving innovative content initiatives and fostering a collaborative team environment.

Digital Strategy & Content Development

• Develop and execute a comprehensive digital media strategy that aligns with Assouline's brand positioning, editorial vision, and business objectives.
• Oversee the content strategy, production, and editorial calendar for Assouline's digital magazine, social media platforms, and podcast.
• Maintain and evolve Assouline's brand voice, aesthetic, and storytelling approach across all digital touchpoint.
• Collaborate with print editorial, design, and marketing teams to create visually compelling and editorially rich content.
• Lead SEO-driven content initiatives to increase organic traffic and discoverability of Assouline.com
• Spearhead video and multimedia content initiatives, ensuring high-quality production and engagement.

Social Media Growth & Engagement

• Develop and execute strategies to grow audience engagement across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms.
• Manage the day-to-day operations of Assouline's social media accounts, ensuring best-in-class execution.
• Monitor trends and cultural moments to integrate timely, relevant, and luxury-driven content.
• Analyze engagement metrics and audience insights to optimize content and campaign performance.

Podcast & Multimedia Oversight

• Oversee digital marketing and distribution strategies for The Culture Lounge Podcast and future audio initiatives.
• Identify opportunities to expand podcast reach, grow listenership, and develop multimedia extensions.
• Work with production teams to ensure episodes are aligned with the Assouline brand and visually integrated across digital channels.

Performance & Analytics

• Utilize analytics tools to track key performance indicators (traffic, engagement, conversions) and optimize digital content strategy accordingly.
• Report on insights and digital trends, making data-driven recommendations for growth and engagement.
• Conduct A/B testing and content experiments to refine strategy and maximize impact.

Team Leadership & Collaboration

• Lead and mentor digital team members.
• Collaborate with internal teams across editorial, e-commerce, retail, hospitality, trade, PR, and marketing, to drive cross-functional initiatives.

Qualifications & Experience:

• 8+ years of experience in digital media, content strategy, or social media management for a luxury brand, media company, or cultural institution.
• Proven track record of scaling audience engagement across multiple digital platforms.
• Deep expertise in SEO, content marketing, and social media growth strategies.
• Strong editorial judgement, writing, and editing skills with an eye for luxury storytelling.
• Hands-on experience with video production, multimedia editing, and podcast marketing.
• Proficiency in digital tools such as Google Analytics, Meta Business Suite, Sprout Social, Later, Adobe Creative Suite, and CMS platforms (Shopify).
• Passion for culture, art, design, and luxury lifestyle industries.
• Entrepreneurial mindset with the ability to manage multiple projects in a fast-paced environment.

Assouline is an equal opportunity employers and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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