Job Description

Job Description

Job Description

Description:

Under New Management | Senior Revenue Leadership Role

Avion Hospitality is seeking a strategic, relationship-driven Director of Sales to lead the sales and marketing efforts at Hyatt Place Nashville/Brentwood during an exciting transition under new management. This role is critical to driving top-line revenue, strengthening market presence, and building a disciplined, high-performing sales culture.

Summary:

The Director of Sales is responsible for planning, directing, and managing the hotel’s overall sales and marketing strategy to achieve optimal occupancy, grow existing accounts, generate new business, and maximize total revenue. This role oversees day-to-day operations of the hotel’s sales division, including direct sales efforts, forecasting, follow-up, sales administration, and training.

The Director of Sales recommends and manages the hotel’s sales forecast, marketing strategy, advertising plans, and annual sales budget for one hotel, ensuring performance meets or exceeds ownership and management revenue and profit objectives.

This is an exempt leadership position requiring independent judgment, discretion, and accountability, with primary duties consisting of administrative, executive, and professional responsibilities.

Essentials:

• Lead all group, transient, and catering sales efforts to maximize total hotel revenue.
• Develop, recommend, implement, and manage annual sales, marketing, advertising, and public relations plans.
• Recommend and manage the annual sales budget in alignment with ownership and Avion Hospitality goals.
• Proactively conduct outside sales calls, client entertainment, and property tours.
• Identify new revenue opportunities and proactively pursue new business.
• Monitor production of top accounts and analyze market trends to adjust strategies accordingly.
• Maintain strong market awareness to forecast demand and anticipate revenue opportunities.
• Ensure compliance with Avion Hospitality sales standards, metrics, and performance expectations.
• Achieve individual and team revenue goals, pacing, and budgeted targets.

• Lead, train, develop, and motivate the hotel’s sales team.
• Partner with the General Manager and Corporate HR to manage all human-resources functions within the sales division, including hiring, onboarding, coaching, performance management, compensation reviews, and corrective action when needed.
• Supervise the Catering & Events team (as applicable) to ensure meeting, catering, and F&B revenue goals are achieved.
• Train hotel team members across departments to recognize and capture sales opportunities.
• Foster a collaborative, accountable, and results-driven sales culture.

• Understand, negotiate, and manage sales contracts and terms.
• Ensure accurate forecasting, reporting, and pacing analysis.
• Maintain disciplined sales administration, CRM usage, and documentation.
• Develop a strong working knowledge of hotel operations including Sales, Front Office, Reservations, and Food & Beverage.
• Participate in daily, weekly, and monthly meetings as required and provide training on a rotational basis.

• Maintain strong visibility within the local community, industry organizations, and business groups.
• Build and sustain productive relationships with marketing partners and internal teams (e.g., Avion Digital, brand field marketing, and third-party partners).
• Represent the hotel and Avion Hospitality professionally in all external interactions.

• Travel weekly as required to support sales initiatives.
• Act on behalf of the General Manager when directed.
• Perform additional duties as requested by hotel leadership.

Avion Hospitality is built on Trust, Transparency, and Results . We empower leaders to think strategically, act decisively, and drive meaningful results. This role offers the opportunity to shape market strategy, build a strong sales culture, and make a direct impact on hotel performance.

Drive the strategy. Build the relationships. Deliver the results.

Qualifications:

• Proven hotel sales leadership experience required; Director of Sales experience strongly preferred.
• Strong understanding of hotel revenue streams including transient, group, and catering.
• Demonstrated success in developing accounts, closing business, and managing budgets.
• Strong negotiation, communication, and presentation skills.
• Ability to analyze data, forecast revenue, and adapt strategies proactively.
• Ability to work independently and lead with accountability.
• Willingness to work flexible hours and travel as business requires.

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