Job Description

Job Title: Product Marketing Manager, Students & Education Segment

Location: San Francisco, CA (Hybrid – 2 days/week onsite)

Duration: 6 Months

Contract Type: W2 only

Pay Rate: $72.53/Hour

Duties:

• As a Product Marketing Manager for the Client’s Education team, you will be responsible for driving growth and marketing strategies for the student business of Creative Cloud.
• You are a full stack marketing athlete with skills across customer insights development, analysis, strategy creation, cross-functional team leadership and coordination, and program execution. Your day-to-day responsibilities may vary; you can flexibly jump from one priority and need to another.
• As a top-tier marketer, you have deep appreciation for the next generation of customers, are datadriven, and proficient in marketing frameworks, channels, and tactics. You are well-versed in different areas of marketing and can flex to various key initiatives and strategic priorities relating to the student audience.
• You have strong cultural awareness and understand and excel at establishing relationships and credibility across diverse teams.
• You understand subscription models and are a self-starter with strong initiative. The ideal candidate will have a passion for understanding how best to reach the student audience and craft compelling strategies that drive engagement and units.

Key Responsibilities:

• Customer and competitive analysis: Analyze behavioral metrics, market/competitive data, and customer research to identify growth and improvement opportunities. Drive and conduct primary customer research as needed.
• Market opportunity evaluation and business case development: Analyze financial and customer data, create Excel models to evaluate opportunities, identify action plan priorities, and create written business cases.
• Develop marketing and messaging strategies to reach the next generation of creators across ages 18-25
• Evaluate business performance and identify improvement opportunities
• Partnership and influence: Work with product, marketing and sales teams to execute strategies and programs
• Program Management & Execution: Drive execution of specific marketing programs, as needed

Required Skills:

• 5-7+ years of hands-on experience in B2C product marketing; experience with strategic consulting, subscription-based models and/or education background preferred.
• Analytical and strategic - deep analytical skills, demonstrated ability to think strategically about complex issues, and keen ability to evaluate alternatives and make compelling recommendations based on solid business case analysis.
• Self-motivated, execution-oriented, resourceful - willing to roll up one’s sleeves to do whatever it takes to get it done and able to think differently to unlock paths to progress
• Comfortable working with ambiguity

Education:

• BA/BS with strong performance in quantitative coursework and demonstrated analytical success; MBA from top 10 university preferred.

Job Tags

Similar Jobs