Job Description
POSITION SUMMARY The Well-Being Director is responsible for the leadership and delivery of a center's wellbeing programs, creating an environment where all members can pursue health, connection, and purpose. This includes oversight of group exercise, small group training, personal training, and wellness initiatives, while advancing the YMCA's mission through pathways to belonging: membership, programs, volunteerism, and philanthropy.
This role ensures member engagement, staff development, fiscal responsibility, and operational excellence while building a culture of inclusion, safety, and care. The Wellbeing Director supports the creation of welcoming spaces and personalized experiences that foster long-term relationships and positive health outcomes.
ESSENTIAL FUNCTIONS Well-Being Program Leadership - Lead the design, delivery, and evaluation of wellbeing offerings, including group exercise, personal training, small group training, health coaching, and wellness workshops.
- Ensure a safe, inclusive, and welcoming environment across all health and wellness areas.
- Evaluate member needs through regular feedback and adjust programming to support engagement, retention, and goal achievement.
- Maintain program alignment with the center's Annual Operating Plan and YMCA strategic direction.
Staff Supervision & Development - Recruit, hire, train, and supervise Belonging and Well-Being staff including instructors, trainers, and frontline wellness team members.
- Facilitate ongoing training and performance development aligned with YMCA values and competencies.
- Build a positive staff culture centered around service, motivation, and results.
- Provide clear communication, accountability, and recognition to ensure high performance and retention.
Data, Impact & Evaluation - Collect and assess data on program participation, member satisfaction, and health outcomes.
- Analyze trends to inform decision-making, enhance member engagement, and report progress to leadership.
- Support the integration of data with membership systems and center-wide impact storytelling.
Fiscal Management - Develop and manage the annual operating budget for wellbeing programs and services.
- Monitor financial performance, track expenses and revenue, and meet budget targets.
- Identify opportunities for earned revenue growth and cost efficiency.
- Support fundraising initiatives including the Annual Support Campaign and other mission-aligned efforts.
Community & Member Engagement - Champion pathways to belonging by integrating wellbeing into center-wide efforts in membership, programs, volunteerism, and philanthropy.
- Collaborate with Membership, Youth Development, and Community Engagement staff to ensure all members are connected to wellness opportunities.
- Coordinate center-based events, wellness challenges, and health fairs that build community and visibility.
- Support marketing and communication strategies to promote wellbeing offerings.
Leadership - Ensure consistent and high-quality delivery of all wellbeing-related services across YMCA centers.
- Develop and manage budgets, support revenue-generating fitness and wellness services, and identify new funding opportunities.
- Lead initiatives to strengthen operational infrastructure for group exercise, personal training, and wellness coaching.
- Engage with members regarding their participation in YMCA Programs, Annual Support Campaign, and special events.
- Participate in community outreach through grassroots outings, building relationships and partnerships with community leaders, local businesses, and local government.
- Travel required.
- Attend staff meetings and trainings as required.
- Uphold YMCA policies for safety, supervision, mandated reporting and risk management.
- Demonstrate the Six Pillars of Character (Trustworthiness, Citizenship, Respect, Responsibility, Caring, and Fairness) as well as the YMCA Core Values of caring, respect, honesty and responsibility in all dealings with members, guests, volunteers and fellow staff.
- Demonstrate competencies in and willingness to develop in the Cause Driven Leadership areas of mission advancement, collaboration, operational effectiveness and personal growth.
- All other duties as assigned by your supervisor.
MINIMUM QUALIFICATIONS - EDUCATION: Bachelor's degree in Public Health, Kinesiology, Organizational Leadership, or related field preferred. Master's degree preferred.
- CERTIFICATIONS: YMCA Foundations of Group Exercise and/or Strength and Conditioning certification, or equivalent (e.g., ACE, NASM, ACSM). Current YMCA approved Adult/Pediatric/Infant CPR, AED & First Aid certification or willingness to obtain within 30 days of hire.
- SPECIALIZED SKILLS: Strong interpersonal and communication skills; ability to inspire others, handle multiple priorities, and work collaboratively across departments; proficiency in Microsoft Office and member management systems. Data analysis, budget management, community relations, and programming.
- RELATED EXPIERENCE: 2-3 years of leadership in wellness, health promotion, or community health. Proven ability to build relationships, meet goals, and motivate others toward healthy living. Experience leading cross-functional teams, building community partnerships, and scaling programs.
WORK ENVIRONMENT/MINIMUM PHYSICAL REQUIREMENTS - You must have the physical, visual, and auditory ability to perform the essential functions of the job with or without reasonable accommodations.
- Must be able to stand for extended periods and lift up to 25 pounds.
- Must demonstrate auditory and visual ability to observe and respond to situations in the fitness and membership areas.
#1667
Job Tags
Work at office, Local area,